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Iíve been studying the human side behind great ideas.
What I was
looking for were themes in common to how people think of great ideas.
I examined a diversity of disciplines including marketing, sales,
research, administration, development, manufacturing and design, and investigated
350 of these great ideas. There were some surprising (to me, at
Through this Creativity Comment series, Iíll be pulling the observations
into some interesting conclusions that should help you stimulate
and focus creativity to innovative success.
I used many approaches to get the information.
For instance, when I consult for a company, sometimes I
have an opportunity to ask a department or team what they are most
proud of. Then we
backtrack to search for the factors that led to the key idea(s).
Usually most of the people in the group
had no inkling how those ideas came about.
Through questionnaires and private interviews with each member of
the group, including the person who had the key idea, I learned
some of the more interesting details behind the idea's
origins. Frequently, I followed up with phone calls and
Next month's Creativity Comment summarizes some of the results.