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Creativity Comments by Winston J. Brill, Ph.D.
the human side behind 350 great ideas, I made the following
I did find some
correlations; however, they were mostly negative ones. Only seven of these 350 great ideas occurred during group
meetings! (How much
time do you spend in meetings searching for great
ideas?) In fact,
most great ideas occurred when the individual wasnít actually
working on the problem that the idea eventually solved.
Many great ideas for work happened when the person wasnít
even in the workplace! No
wonder itís been difficult to get a handle on this elusive
None of these great ideas were facilitated or inspired by an "expert's" creative thinking method, even though many of the companies had people trained in such methods.
These results certainly put into question many current management "wisdoms."
But, as youíll
learn, in subsequent Creativity Comments, it can all make sense.
And with that sense, it will become obvious what you need
to do to enhance creativity and guide that creativity to