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you especially creative? How can you decide who is especially creative?
Is there such a thing as a creative personality?
you rely on a record of previous creative contributions?
Just remember that many people who have been enormously
creative, demonstrated their creativity only for a short time.
For instance, quite a few Nobel Prize winners hadn’t made
a significant contribution before or after their one big
composer may be famous for only one tune.
Does she have a creative personality?
Is she more or less creative than someone who has credit
for a vast output of avant-garde musical scores, but very few
people have heard any of them? You likely know of businesspeople
who, at one time were touted as “great” as they creatively
guided their organizations, or departments, to enormous
successes--then subsequently ran them downhill. Are these leaders creative people?
you be surprised to know that the bumbling waitress who served you
lunch is a very creative artist? Or that the gas station attendant produces fantastic
sculptures through his wood-carving hobby?
Would someone having met Albert Einstein, when he was doing
his routine work in the Swiss patent office, have realized the
amazing creativity of that man?
own experiences have taught me that identifying a “creative
type” is very difficult. More
often than not, I was surprised by who had the best ideas.
For instance, I needed someone to be responsible for
various routine tasks. The
person I hired was very skilled with the work and seemed to enjoy
the routine. It
turned out that he had one of the most important ideas.
Several people I hired, who had interesting patents and
great recommendations from their previous jobs, did not provide
important ideas for my group.
study of the human side behind great ideas (Creativity
Comment 04/01) showed that many people who, previous to their
great idea, were considered by their colleagues as not especially
creative. Many people
who were identified as very creative also had great ideas; but
many of the highly creatives did not contribute the best ideas.
sure would be nice if some psychological test were available to
indicate the creative potential of an individual.
What a great hiring tool!
But, just thinking about the above observations, it’s no
surprise that there’s such neat test.
At least I’ve never seen evidence of a measurement tool
that has been proven to show the potential for high creativity in