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Creativity Comments by Winston J. Brill, Ph.D.
09/02 Guest Creativity Comment
and Great Ideas
Sharon L. Gander, Learning Architect, Cerner Corporation
the line we have created a cultural axiom that says that work is
serious, while play is fun, and that never the twain shall meet.
However, this is counter to our own experiences.
Watch any child at play. Watch a dog with meaty bone. Watch
a cat stalk a fluttering piece of paper. He or she is very serious
and working very hard and having fun. This is how I feel
when I'm working on great ideas -- serious, intense, stimulated,
excited, focused, joyful and pleased. It's adrenalin and
skull sweat combined with long hours and difficult barriers to
leap over that results in surges of pleasure -- the aphrodisiac
called creation, rush of success in skimming barriers with
super-hero-like panache, and good old serotonin. Great
ideas are hard work for an amazing “high.” When the
ideas pan-out, there is a rush of feeling that is as good as
chocolate for making us feel good. We end up summing it all
up in the phrase "That was fun."
though the work responsibilities have increased, the amount of
work accomplished by double and triple the number of people is not
double or triple...it’s much less. With a decrease in fun,
there has been a corresponding decrease in output.